For instance, NikonUSA just announced their May lens rebates and Mother's Day deals. Meantime, the camera companies are working a bit like nothing has changed. Moreover, the virus is more virulently attacking the long-term core that buys cameras (e.g. Photography won't seem all that relevant again until we're more back to normal, given that travel is one of the key sales factors for higher-end gear, and big events are another (particularly for pros). So "normal" is going to be further downstream than even the optimists project, methinks.Ĭamera companies are going to struggle with this. The Oxford vaccine that is already being ramped up into production before it's even undergone human testing projects can only make 400m units in a year. Technically, we probably need 5b vaccine deployments to get to the level of herd immunity globally that would let us act normally. But that's both a best case scenario and it doesn't return us to "normal." And best case is also that some form of vaccine, in limited numbers, will be available when the virus re-emerges in the Northern Hemisphere in the fall. And there are more contingencies to plan for, too.īest case scenario: COVID-19 will indeed fade over the summer months like flu does, due to both the nature of the virus and the self-isolation that is limiting its spread to something a bit less than an uncontrolled wildfire. Thus, business management is dealing more with contingency plans than it usually does. The pandemic we're all fighting is a minefield of unknowns and instability.
When they have good knowledge of that and stability, they can plan and they can use their assets wisely (though we all know examples of ones that don't ~). Businesses love knowing what the playing field will be like ahead of time. One thing I'm noticing is that people are expecting consistency in an inconsistent time. The One-Bag Photographic World Traveler.
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